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Ten Methods of Innovation

Overview#

This article summarizes 10 innovative methods, covering theoretical frameworks and practical tools, including Disruptive Innovation Theory (Clayton Christensen), Jobs to be Done, Blue Ocean Strategy (W. Chan Kim & Renee Mauborgne), Systematic Innovation Thinking (SIT), Human-Centered Design (IDEO), etc. The core emphasizes principles such as simplifying products, focusing on unmet user needs, cross-domain integration (e.g., combining technology and humanities), and rapid prototyping and iteration, illustrated through cases (e.g., Apple iPod, Evernote) to demonstrate practical applications of the methods.


Mind Map#

10 Proven Methods to Innovate Your Way to Success  
├─ Disruptive Innovation Theory (Clayton Christensen)  
│  ├─ Core: Simplify products to serve over-served customers  
│  └─ Case: Evernote vs. Microsoft OneNote  
├─ Jobs to be Done  
│  ├─ Core: Identify users' "jobs to be done"  
│  └─ Tool: Outcome Driven Innovation  
├─ Connection Point Innovation (Jacob Nielson)  
│  ├─ Core: Integrate cross-domain experiences  
│  └─ Case: Philo Farnsworth (television) and Jon Rubenstein (iPod)  
├─ Blue Ocean Strategy (W. Chan Kim & Renee Mauborgne)  
│  ├─ Tool: Strategy Canvas, ESIA (Eliminate-Reduce-Raise-Create)  
│  └─ Case: Motorola Razr, Redbox  
├─ Systematic Innovation Thinking (SIT)  
│  ├─ 5 Principles: Subtraction, Multiplication, Division, Task Unification, Attribute Dependency  
│  └─ Case: iPhone (no keyboard), transition lenses  
├─ Human-Centered Design (IDEO)  
│  ├─ Three Phases: Hear, Create, Deliver  
│  └─ Tool: User Personas, Prototype Testing  
├─ SCAMPER (Alex Osborn)  
│  ├─ 7 Strategies: Substitute, Combine, Adapt, Magnify, Put to Another Use, Eliminate, Rearrange  
│  └─ Case: iPad (magnified iPhone), vertical stapler  
├─ Innovator's DNA (Dyer, Gregersen, Christensen)  
│  ├─ 5 Traits: Associating, Questioning, Observing, Experimenting, Networking  
│  └─ Case: Dell, Intuit  
├─ So What? Who Cares? Why You?® (Wendy Kennedy)  
│  ├─ Three Questions Framework: Value Proposition, Target Users, Competitive Advantage  
│  └─ Tool: Customer Stories, Revenue Models  
└─ InVENNtion™ (Jacob Nielson)  
   ├─ Core: Cross-domain intersection innovation (e.g., technology + humanities)  
   └─ Case: Apple product design  

Detailed Summary#

Theoretical Framework#

MethodProposerCore IdeaKey Steps/ToolsCase
Disruptive Innovation TheoryClayton ChristensenDisrupts industries by simplifying products to serve over-served customers and capturing the low-end market.Identify over-served needs, self-disrupt product lines.Evernote vs. OneNote, Netflix
Jobs to be DoneAnthony UlwickFocuses on users' "jobs to be done" rather than surface needs.Outcome Driven Innovation (ODI), task metrics analysis.Drill and hole needs
Blue Ocean StrategyW. Chan Kim & Renee MauborgneCreates new markets through value innovation, avoiding competitive red oceans.Strategy Canvas, ESIA (Eliminate-Reduce-Raise-Create).Motorola Razr, Redbox

Practical Tools#

MethodCore StrategyApplicable ScenariosCase
Systematic Innovation Thinking (SIT)5 Principles: Subtraction, Multiplication, Division, Task Unification, Attribute Dependency.Product function optimization, service model innovation.iPhone (no keyboard), Arm & Hammer
SCAMPER7 Strategies: Substitute, Combine, Adapt, Magnify, Put to Another Use, Eliminate, Rearrange.Rapid brainstorming, existing product transformation.iPad (magnified iPhone), vertical stapler
Human-Centered Design (HCD)Three Phases: Listen to user needs → Rapid prototyping → Iterative delivery.Complex user experience design, service innovation.IDEO design cases

Innovative Thinking Patterns#

MethodCore CapabilityCultivation Method
Connection Point InnovationAbility to integrate cross-domain experiences.Document life experiences, deliberate association exercises.
InVENNtion™Cross-domain intersection innovation (e.g., technology + humanities).Draw Venn diagrams, explore adjacent fields.

Innovator Traits#

TraitDescriptionCase
AssociatingConnecting seemingly unrelated ideas.Steve Jobs, Philo Farnsworth
QuestioningChallenging the status quo and seeking fundamental problems.Michael Dell (founding Dell)

Key Questions#

Q1: What is the core difference between disruptive innovation and blue ocean strategy?
A1: Disruptive innovation enters the low-end market by simplifying products and gradually disrupts the industry (e.g., Evernote); blue ocean strategy creates entirely new markets through value innovation (e.g., Redbox). The former relies on technological or cost advantages, while the latter relies on differentiated value propositions.

Q2: How can "Jobs to be Done" and "Human-Centered Design" be combined to enhance product success rates?
A2:

  1. Job-driven: Clarify the core user task (e.g., "taking notes" rather than "using note-taking software").
  2. HCD Listening Phase: Through user observation and interviews, uncover unmet task details (e.g., convenience of handwriting).
  3. Prototype Iteration: Rapidly test solutions (e.g., Evernote's simple interface) to validate task alignment.

Q3: In corporate innovation, how can the conflict between "self-disruption" and "protecting existing business" be balanced?
A3:

  • Establish independent teams: Like Google's "moonshot" division to avoid resource conflicts.
  • Phased investment: Initial small-scale pilots (e.g., Amazon AWS transitioning from internal tools).
  • Financial isolation: Use profits from new businesses to support old ones, reducing short-term performance pressure.
  • Cultural guidance: Reinforce the understanding of "not disrupting means being eliminated" through cases (e.g., Apple's launch of the iPod).

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