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Your direction and method of entrepreneurship may be completely wrong.

#创客30
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Andrew Wilkinson, co-founder of Tiny, a holding company with over thirty profitable brands like Dribbble and AeroPress, shares insights on entrepreneurship and business. He emphasizes the importance of targeting overlooked, high-profit niches, such as software for government grant applications, which can generate significant revenue. Wilkinson utilizes AI tools to enhance productivity and evaluates companies quickly using principles similar to Warren Buffett's moat theory. He advocates for decisive action in team management, suggesting immediate dismissal of underperforming members. He believes in bootstrapping as a viable path to building large businesses without sacrificing equity. On mental health, he notes that wealth doesn't alleviate anxiety, and medication has been more beneficial for him. He predicts that automation will take over many knowledge jobs, highlighting the enduring value of uniquely human skills like humor and interpersonal connections. The interview offers valuable insights for entrepreneurs and business professionals across various topics.

Andrew Wilkinson is the co-founder of Tiny, a holding company that owns over thirty profitable internet and consumer brands, including Dribbble and AeroPress coffee makers. He started as a barista and web designer in his teenage years, building a business portfolio with nearly $300 million in annual sales, and at one point had a personal net worth exceeding $1 billion, all without ever raising venture capital.

In interviews, he shared many insights about entrepreneurship and business, including:

  • The framework of “Where the fish are, the fishermen should be”, which refers to finding high-profit but overlooked niche markets. For example, software for helping people apply for government grants can generate annual revenues of $30 million, while seemingly “sexy” industries like cafes and restaurants are highly competitive with thin margins.
  • The combination of AI tools he uses (such as Lindy, Replit, Limitless, etc.) greatly enhances daily work efficiency, even replacing the work of a full-time assistant.
  • When evaluating companies, he employs a similar approach to Warren Buffett's moat theory and “lazy leadership,” allowing him to assess a company's potential in just 15 minutes.
  • He emphasizes the need to decisively handle team members in entrepreneurship; if there are doubts about someone, they should be fired immediately, as procrastination only leads to bigger problems.
  • He believes that bootstrapping can also build large enterprises, with the key being to choose businesses with natural moats and patient growth, without having to give up equity or control.
  • Regarding personal mental health, he candidly states that wealth does not solve anxiety issues, and medication (such as SSRI antidepressants) has been more helpful for him, transforming his mindset from “Times Square” to “a quiet library.”
  • He predicts that most knowledge work will be automated in the future, and what will truly be valuable are uniquely human skills such as humor, interpersonal connections, and taste, which may become high-status professions in the future.

This interview is rich in content, covering various aspects such as entrepreneurial location selection, team management, AI applications, and mental health, providing significant inspiration for entrepreneurs and business professionals.

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